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February 2011

“

Meet Brittany Laughlin, the very first female founder to be interviewed on The X Factor.

Simply speaking, gtrot wants to enable you to enjoy a “way more social” travel experience. From discussing the thought process behind the positioning of gtrot to offering insightful advice for other aspiring female founders, I mean this: Brittany’s interview is worth every word. Now, for the rest of the story…

”
—

This makes my week! John Exley is a super ambitious student at Clarkson that’s looking to get a closer look inside the startup-world. Check out his blog The X Factor.

Milestone Interview: Brittany Laughlin, Co-Founder of gtrot | The X Factor

Feb 28, 20112 notes
#XFactor #Entrepreneurship #changetheratio
Play
Feb 26, 20112 notes
“My model for business is The Beatles: They were four guys that kept each other’s negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people.”—

Steve Jobs (via jacks)
Yes.

(via evangotlib)

Agreed!

Feb 23, 2011227 notes
Feb 17, 2011
#happiness #cookie monster
Feb 17, 201110 notes
#gtrot #travel #prize #promotion
Say Goodbye To The Long Tail Of Product Resellers, At Least On The Internettechcrunch.com

Consumers traditionally shop at retailer A versus B based on the intersecting calculus of five variables:

Price (actual price to consumer + “friction” in ordering process)
Geography (proximity to consumer)
Selection (do they have X in my size, or sell rare item Y?)
Service/Brand (do I trust/like them?)
Experience (is it easy/designed to shop for X?)

Internet commerce has witnessed incredible price transparency, where the Walmart effect can play out without any pesky geographical barrier for most items that UPS will ship; this explains why there are 41,000 shoe stores offline in the US but maybe only 5 of scale online. That leaves Selection, Service, and Experience. Selection explains why a small site like SquashGear.com is likely thriving, and Service shows how Zappos got to $1B in sales.

Feb 13, 20111 note
Feb 13, 20111,067 notes
“

Go ahead and dial up those digits–no matter which wireless network you’re calling. AT&T* today announced customers can enjoy unlimited mobile calling to any mobile number in America. Unlimited Mobile to Any Mobile is available to AT&T customers with an unlimited messaging plan and a qualifying voice plan**.

Beginning Thursday, Mobile to Any Mobile will be available to new and existing AT&T customers with a qualifying voice plan who subscribe to unlimited messaging plans. Existing customers with an unlimited messaging plan can activate Mobile to Any Mobile by visiting www.att.com/anymobile. The URL will be available beginning Thursday.

”
—

It looks like AT&T is shifting the pricing model to focus more on messaging (SMS & MMS) and less on minutes. I guess this balances the fact that you pay for minutes but the call quality is declining. I think there will be a lot more shifts in how carriers will charge for usage as airtime becomes less relevant. It’s gotten to the point where I call via Skype to other cell phones just so I can have clear call quality.

AT&T Now Offering Unlimited Calling Mobile to Mobile with Calling Plan | AT&T

Feb 9, 20112 notes
#AT&T
“Instagram was trying to solve three problems
1. “The first problem we tried to solve was making your photo more interesting.”
2. “We wanted it to be fast to upload photos, so you can get back to hanging out with your friends.”
3. Make it easy to “send a picture to as many social networks as possible.””
—

Lesson learned: Simple questions help make useful products.

(Founder Stories) Instagram CEO: “The Best Products In The World Start Out As Features”

Feb 8, 201111 notes
“Several factors come in to play in this notion of building an ecosystem over building a business:
* Our markets have never had more access to real time information, yet never had less time or attention to consume our messages
* Social behavior has become a business expectation and means of communication rather than a business tactic
* Almost every service, solution, product or idea can be acquired for free, the market now only pays for an experience”
—

Businesses have more data, users have less attention. How to find the happy medium.

It’s Not a Business It’s an Ecosystem :: Small Business Marketing Blog from Duct Tape Marketing

Feb 8, 20111 note
Feb 4, 20115 notes
#Charity #Cool #TableEnvy
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